Design and implementation of the localization strategy for the digital catalogue of a furniture and decoration company.
Multinational company with establishments worldwide, specializing in the sale of furniture and home goods, known for offering modern and minimalist designs, with a focus on functional and accessible products, mostly sold in a flat-pack format, easy to assemble with the provided instructions.
Partners
Paladini Global, a subsidiary of Paladini Digital Solutions + XTM + Intento + Phrase
Website
Due to confidentiality reasons, the company’s name is not shown. Contact us for more information.
Challenge
Dispersed translation processes, where each team manually translates content in isolation, without the ability to reuse translations across similar applications.
Solutions
Definition of a centralized, automated, and continuous localization strategy that can be used by all application development teams of the parent company and its franchises.
- Design of an automated localization strategy for the applications that make up the online and catalogue.
- Implementation of continuous localization processes.
- Implementation of automatic translation processes.
- Stakeholder management and training of development teams.
- Design and implementation of a support team.
Photo: taskrabbit.es
Results
The company now has more than 100 development teams managing translations for over 400 web applications in a centralized, automated, continuous, and development-integrated manner.
This has also led to a significant reduction in costs, the unification of terminology, and a consistent corporate tone of voice in the translations.
This implementation does not include any dedicated translation project managers within the company.
