Most conversations about AI begin with a discussion about the software to be used. Our conversations start earlier: Is what you want to automate with AI already organized?
Adding AI on top of a legacy, disorganized way of working is like bolting a rocket engine to a horse-drawn carriage. Before setting up a workflow with automation, we check if the information, processes, and decisions are organized enough to make the effort worthwhile.
Organization is the first step in any project. Before designing an interface, automating a process, or connecting an AI model, we apply UX techniques: we organize content, analyze how it relates to each other, and to the rest of the system.
If you skip this initial step, any tool you add will only accelerate the existing chaos. Transformation usually commands attention, and organizing as the initial action is what makes automation worthwhile.
