When I enrolled in Tramontana’s Product Management program, I wasn’t just looking to learn new tools and knowledge, I was seeking a space to pause, reflect, and make sense of the constant change that defines the digital world I work in.
From the very first interview with Íñigo Medina, CPO at Filmin, during the selection process, I had the feeling I was heading in the right direction. Taking the decision of joining the Masters wasn’t easy. The course was held in person in Madrid, which meant traveling three hours from Barcelona, attending four hours of class, and then making the three-hour journey back, every Friday, for six months. It was a significant commitment, both personally and professionally. When I explained this to my clients, many couldn’t understand why there wasn’t an online option.
But I have to say that the Tramontana program, thanks to its content and Íñigo’s outstanding leadership, had a profound impact on me. The requirement for in-person attendance was a brilliant decision, because it demanded full commitment. And that word commitment, so often avoided in today’s “liquid society,” as described by Zygmunt Bauman, is precisely what gives meaning and value to everything we do. You can’t talk about product management or product culture without a deep commitment to the project you are going to develop. Every aspect of product, from the first line of code to strategy and positioning, exists within a network of human, technical, and organizational interactions that we must understand and improve. Product culture and engagement are the core themes of this course.
Throughout the sessions, we challenged the idea of the “liquid element.” A digital product is complex, abstract, multidisciplinary, and fluid: it evolves so quickly that it can slip through your fingers… and often, there’s no budget to catch that. We also learned to make decisions based on estimates, metrics, and shifting strategies, and to understand that a product is a living narrative that connects users with real needs.
From this program, I gained deep knowledge and sharpened essential skills like leadership, active listening, effective communication, and problem-solving. But more importantly, I developed a critical perspective, one that helps build products that connect and transform realities through a humanistic lens.
Despite the inevitable jokes from my colleagues, I’m convinced that creating a digital product can be compared to sailing. Every trip is uncertain and ever-changing. To move forward, you need a minimum speed, a skilled and connected crew you can trust, and the ability to read the signs, make estimates, and adjust your course accordingly.
The Tramontana Product Management course has been a transformative experience, one that has changed me not only as a professional but also, in many ways, as a person.
